Many models have come and gone, but few have had the staying power that has outlasted their years in front of the lens. Fewer still have decided to build their own cosmetics company and empower women to celebrate their beauty. Then again, Iman is not like most. On the runway and in the pages of fashion magazines, Iman has inspired women with her striking beauty, elegant walk, and mysterious presence. I clearly remember seeing her in one particular fashion magazine-finger waves, regal pose, demure expression and all I could do was practice that pose in the mirror. After years of being in front of the camera, Iman showed everyone that inspiration wasn’t all she had to offer.
With Iman Cosmetics she began to empower women of color to discover and celebrate their beauty with products that addressed their unique needs. This month she is the featured beauty icon for Style.com. Later this year she will be recognized as a Fashion Icon by the Council of Fashion Designers of America (CFDA).
Recently, Iman had the beauty blogosphere abuzz with the launch of a new product, Luxury Radiance Liquid Makeup. This new foundation is oil-free, enriched with vitamin E and minerals. It also comes with a foundation brush. Having the right tools is key to perfecting makeup application. With the foundation brush you can better master your own look. Being able to do so without having to make an additional purchase is a real plus.
But there’s even better news. Iman Cosmetics will also provide Luxury Radiance Liquid Makeup testers in the store. That means no more guess work when it comes to matching your shade of foundation. Which also means no more desperate receipt searches for that awkward “return” at the register. What’s really cool is that you can even get a head start on matching your foundation color via the web. When you visit Iman Cosmetics online and click on “Meet Your Match” , once there you can choose the correct foundation based on the current brand that you’re wearing.
I just love that Iman Cosmetics is not only providing more color choices, but is also considering the practical needs of women as it relates to products and purchases. Thank you! I can’t wait to see what you’ll have for us next.
Last week Iman took some time out to meet with beauty bloggers in the NYC area and shared a few tips and insights on this thing called beauty.
- A timeless beauty is someone who doesn’t follow trends.
- Your true [foundation] color will be the one closest to your jawline. (Byron)
- Before you use a powder, take a tissue and pat excess oil and always blend, blend, blend!
- False lashes during the day are a no-no.
- Glitter on the face during the day is another no-no
- Women of a certain: Drop the look you wore in your 20’s
For more beauty advice from Iman check out her book, The Beauty of Color. For pictures from the event, visit Iman Cosmetic’s Face Book page, here.
