So Tyler Perry returns this month with a new release titled Good Deeds. Perry plays Wesley Deeds, an executive whose perfect, yet monotonous, life takes a turn in an unexpected direction when he performs a good deed. This one seems to be another feel good movie, and while I never tire of those on the big screen, Good Deeds is taking this concept from the screen to real life . A campaign has been built around the movie called Good Deeds: Great Needs.
The purpose of this initiative is to provide support to Covenant House-a non-profit organization that provides hearty meals, warm beds, and safe shelter to homeless youth. They are partnering with a company called Gift Card Giver,an Atlanta-based organization that collects unused gift cards and distributes remaining balances to non-profit organizations.
Gift Card Giver will donate all gift cards collected through the Good Deeds: Great Needs initiative to Covenant House. To further support the initiative, Lionsgate will make a financial donation in support of Covenant House each time the Good Deeds:Great Needs video is shared through www.gooddeedsgreatneeds.com! The cast includes Phylicia Rashad, Thandie Newton, Gabrielle Union, and Brian White. Good Deeds opens nationwide on February 24th!
What good deed has someone done for you and how did it touch you? You can see the trailer and share it by clicking here!
